The full Blue Diamond portfolio, spanning the Royalton Resorts and Planet Hollywood brands, will soon be discoverable via immersive, digital 3D recreations in the Metaverse.
Detailed 360° virtual tours will be accessible for free via the brands' websites from next month: Luke Swarbrook, Blue Diamond Resorts' BDM for the UK & Ireland, hopes the tours "extend our robust all-inclusive offerings to our agent family."
Virtual tours span the Royalton Resorts across the Caribbean and Mexico, plus the Planet Hollywood properties across Central America.
"Our presence in the virtual reality universe isn't arbitrary; it's a testament to our deep understanding of the need to convey our varied product to those best placed to sell," Luke concluded.