The UK operator has hailed January 2023 as its busiest month on record for online holiday sales.
Holidays to Mauritius, St. Lucia, Tobago and Greece are leading the charge in terms of popularity and 97% of bookings made this month has been for departures within the next 12 months. Overall bookings surpassed January 2022 by 11%, with January 5 benchmarking the busiest single day of sales in the company’s 20-year history.
Alistair Rowland, chief executive, Blue Bay Travel, said, “The travel industry has enjoyed a bumper month of bookings and Blue Bay Travel is no exception. January is traditionally a busy month for holiday bookings and our January 2022 trading was strong.
“The return of consumer confidence in travel, now that Covid-19 travel restrictions are a relatively distant memory, has also contributed to the rush of sales we’re enjoying so far this year, particularly for summer 2023 holidays, but also late bookings for departures in the next two to three months.”
