Bekoe launches new digital marketing platform

The hospitality representation company has unveiled a new platform for hotels and managed apartments. 

Aiming to place clients directly in front of over 160,000 global travel agents, the new platform,, creates, delivers and manages multi-channel marketing campaigns and targeted communications. 

CEO of APLBC and Bekoe, Linda Bekoe, said: “The travel and hospitality market has been an incredibly tough place for the last two years. There’s no doubt that. Getting your properties out there and securing your share of the leisure, corporate or MICE travel markets is a difficult challenge right now. 

"We wanted to help all the luxury independents who don’t have the resources of large groups to do just that. But it had to be in a simple, painless yet highly effective way that gives them back the time they need to focus on other areas whilst generating leads and bringing in revenue for them. In a highly competitive market, that’s exactly what does.”

Services include engaging an audience on social media, building brand awareness, promoting specific properties and increasing occupancy rates. The platform gains exposure through email campaigns, newsletters, social media pages, webinars, agent competitions and more. 

Users can view statistics and results via a reporting dashboards. A range of flexible packages can meet the needs and different business models to simplify their marketing and amplify their strategy. 

Until the end of November, the service will offer a free consultation service to help properties identify the right package for them.

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