Attraction World promotes head of trade sales to retail director

Kelly Hayres, who joined as a business development manager in 2018 before being promoted to head of trade sales in 2021, has been confirmed as Attraction World's retail director.

Justin Mahoney, the Attraction World Group's COO, said he "couldn't be more delighted" to appoint Kelly in the role, continuing: "Through Kelly's unparalleled drive and dedication, we not only reaffirm our steadfast commitment to the UK travel trade but also showcase our relentless focus on delivering excellence."

Kelly elaborated on her primary goal as retail director: " support the team with our growth strategies throughout 2024 and beyond, focusing on technological advancements, team expansion, and product differentiation to adapt to the dynamic market trends."

Kelly will be joined by former AmaWaterways account manager Carly-ann Moore in mid-May as the brand's new commercial account manager. Carly-ann said: "I'm looking forward to reconnecting with my travel industry peers and supporting AWG with their continued growth."