Attraction World partners with Intrepid day tour arm

The attraction provider's partnership with Intrepid Urban Adventures will see the latter's portfolio of tours integrated into AWG's booking platform.

Martyn Sansom, head of global experiences at Attraction World, said, "This opportunity opens up lots of new destinations which will help service the needs of our partners."

Enabling seamless access to more than 20 cities globally, agents can also access the vast options of culinary tours in the world's most iconic food markets and cultural explorations of its most historic districts.

Tours are largely centred around local businesses and communities, continuing Intrepid's holistically sustainable approach, as senior partnerships manager for Intrepid Urban Adventures Charli Preston explained, "With overtourism being a real issue, it's becoming increasingly important to spread the value of tourism to lesser-known areas."

Attraction World's former head of trade sales and current retail director Kelly Hayre added, "Agents have noted an increasing demand for authentic local experiences, which is precisely what Intrepid Urban Adventures offers.

"Their tours not only provide unique local insights but also give back to the community, making this partnership truly exceptional.

"We will be introducing some fantastic tours, including Bali's Hidden Rice Terraces Trek Experience, the Melbourne Booze Makes History Better Tour, the Bangkok Chinatown Sights and Bites Experience, and many more. The retail team look forward to supporting our agents in driving these sales."