After Tom Cruise appeared at the Paris 2024 Closing Ceremony to take on the torch on behalf of Los Angeles (2026's hosts), Los Angeles Tourism's regional VP has vowed that the board "look forward to supporting the travel trade to help them make the most of the expected increased interest in our destination."
Francine Sheridan, Los Angeles Tourism's regional VP for Europe and the Middle East, promised the trade will remain key to the board's path to 2028.
"Los Angeles shined in the Olympics closing ceremony last night, and we hope the star power of Tom Cruise, as well as the showcase of LA's iconic beaches, will entice more European visitors to the City of Angels in the coming years. We look forward to supporting the travel trade to help them make the most of the expected increased interest in our destination. Now the countdown to LA28 really begins!"
The timeline leading to the 2028 Olympics is a sports-studded one for Los Angeles: it will host select games in the FIFA World Cup, an NBA All-Star Game and U.S. Women's Open Championship in 2026 and the Super Bowl in 2027.
LA Tourism has celebrated the passing of the torch with a series of sporting itineraries, including '3 Days of LA Sports attractions' and '3 Days of LA dining for sports fans'.
Adam Burke, president & CEO of the Los Angeles Tourism & Convention Board, added, "We can’t wait to roll out the red carpet for the 2028 Olympic and Paralympic Games where LA will become the third city in history – and first in the U.S. – to host the Games a record three times, joining Paris and London on the medal stand.
"The handover raises visibility for the City of Angels as one of the true sports capitals of the world. Félicitations to our friends in Paris for an incredible job!"
