The Antigua & Barbuda Tourism Authority closed out WTM by reminding us of the relationship renaissance taking place in the travel industry, and emphasised the human factor that only agents can provide.
At this year's World Travel Market, Travel Bulletin sat down with Cherrie Osbourne, EMEA director of sales for the Antigua and Barbuda Tourism Authority.
Osbourne celebrated Antigua and Barbuda's continued presence at WTM: "I'm fortunate to have been here for all three days. So I think I can make a fair assessment... this year, in particular, I've found it's been busier than ever.
"It feels like there's a real 'relationship renaissance' in travel right now. In this digital age now, where we're so connected virtually, there's even more of a reason to reconnect face to face with people. I've spoken to a number of agents from up north who often don't make the journey down to World Travel Market, but this year felt it was important to.
"We are still craving that human factor. I think that is what resonated with me at this World Travel Market."
Osbourne shared the island group's pride of their recent achievements, stating, "Antigua is a destination that always challenges the norms.
"I mentioned our four cricketing guests: they have broken multiple records between them."
Cherrie went on to emphasise the destination's commitment to making waves beyond tourism, including hosting astronauts (the first mother and daughter pair to venture into space together) on-stand.
Discussing Antigua and Barbuda's strategy to combat seasonality, Cherrie encouraged agents to get themselves and their clients excited about an expanded events calendar, saying, "We have an extensive events calendar; we're constantly adding to it." She mentioned the introduction of Restaurant Week and the strategic timing of sailing events to encourage year-round travel.
And one non-negotiable itinerary inclusion when booking an Antiguan escape for your guests?
"I would advise the agents, please please add Barbuda to your clients' itinerary!"
