The cruise lines UK representative, Light Blue Travel, has published a preview of its 2025 trade-friendly brochure, along with US$3,500 stateroom savings for early bookings.
Rising with the tide of trend, the brochure has a notable focus on 'experiential' cruises, including culinary options with American Queen ambassador and chef Regina Charboneau; Mark Twain experiences inviting expert impersonators and historians on board to sail guests back in time; and wine experiences, ticking off the renowned vineyards of the Columbia River.
Along with the experiences, several special events are scheduled for 2025, held under broader themes of jazz music, Mardi Gras, Christmas and more.
The trade-friendly brochure excludes pricing and CTA, encouraging trade partners to send directly to clients with tailor-made quotes and agency contact details.
Showing promising signs of bolstered trade engagement after launching the cruise operator's first trade-friendly brochure last summer, Light Blue Travel's commercial director for the UK, Michelle Daniels, confirmed that the continued investment in trade brochures and training opportunities has already "resulted in an upturn in trade engagement and an increase in trade sales" and said the team "hope(s) the 2024 brochure will build on that success."
Bookings made by February 29th, 2024 will earn an early booking discount of up to US$3,500 per stateroom, with guests also earning US$100 per person in shore excursion credit and on-board spend.
