Air New Zealand has launched its UK campaign ahead of the summer showcasing its London to Los Angeles route and highlighting its ?a better way to fly? proposition.
The campaign aims to educate travellers on the airline's direct London to Los Angeles service and, by drawing on the theme of ?bet you didn?t know?, highlight some of the surprising things they might not know about the service.
The out-of-home campaign went live in the capital from May 13. Predominantly running at London Underground stations, the light-hearted creative features various executions highlighting lesser-known facts such as ?babies can?t dream?, ?lobsters taste with their feet?, ?mangoes get sunburn? and ?bees do have knees? before revealing Air New Zealand?s daily direct flight route from London to Los Angeles.
The campaign also showcases some of the unique elements that make up an Air New Zealand flight such as the free-poured New Zealand wines on offer, free onboard Wi-Fi, gate-to-gate entertainment, 23kg of no-charge baggage and kiwi-inspired fresh food, ultimately making it ?a better way to fly?.
Joanna Copestake, head of UK/Europe for the airline, said: ?People are sometimes surprised when we tell them Air New Zealand flies direct from London to Los Angeles. We wanted to draw on that element of surprise with our latest campaign, using it to raise awareness among travellers of our award-winning product, kiwi hospitality and the fact that we fly directly from London to Los Angeles with no hidden extras, making our airline a better way to fly.?
