Eight agents joined sales director Debbie Sowden and trade support manager Caroline Burroughs in Lapland, showcasing the destination's festive and year-round offerings.
Agents tried their hand at ice floating, a husky safari ride under the stars and hunting for the Northern Lights by heated sleigh.
Ashley Phillips from Travel Chaps, who was one of eight agents on the fam, said it was an "absolutely incredible" trip: "We got to do things that you wouldn't get to do on normal fam trips. It's been a great way of getting under the skin of the destination and to experience everything Lapland has to offer. It will certainly help me promote Lapland as a destination to my clients."
Debbie Sowden added: "We feel it's really important that agents get to experience first-hand what we offer as a tour operator, and those who travelled with us to Lapland were completely blown away."
Not in the Guidebooks offers a range of trade-exclusive Lapland packages, including stays at the iconic Arctic Snow Hotel among others.
