The cruise operator has partnered with content optimisation platform Approach Guides to provide agent partners with greater marketing support.
Free-to-use for agent partners, AE Expeditions' new platform embeds marketing assets (videos, imagery and brochures) alongside unique 'content experiences', spotlighting itineraries, destinations, experiences and promotions through immersive multimedia content.
Three 'content experiences' are featured upon launch: you can co-brand the multimedia assets to share via social media, email or on your own sites.
Hayley Peacock-Gower, AE Expeditions' chief marketing officer, said the Approach Guides platform (which the cruise operator partnered with for the site) is a "user-friendly option to provide advisors with a more integrated, seamless method to market Aurora’s expeditions to... clients.
"It also takes out extra work for them to make it personalized and co-branded, without re-directing them to third parties."
The service can be accessed without registration at www.inspires.to/ae-expeditions.
