The Advantage Travel Partnership #KeepCalmTravelOn campaign offers a positive outlook on the travel industry which agents can use to encourage their clients to make bookings with confidence.
The company has launched an Instagram account KeepTheWorldTravelling which will post advice, travel deals, images and videos to encourage travellers to continue travelling to the majority of destinations by following FCO and ABTA advice. The travel agent consortium will regularly update it with inspiring visual content accompanied with consumer messages from travel deals to agent?s top travel tips, as well as news from airlines, hotels, destinations and cities.
The participants are encouraged to share their social content on their own Instagram account featuring #KeepCalmTravelOn as well as tagging of the account handle KeepTheWorldTravelling.
Julia Lo Bue-Said, CEO of Advantage Travel Partnership, said: ?We are asking our friends across the industry to join us in our new campaign by sharing with us their recent travel images or videos using the #KeepCalmTravelOn hashtag. Global Travel Group and TTNG have committed to collaborate and we are speaking to other industry colleagues. We hope to show through the sharing of positive and exciting imagery, alongside advice and amazing travel deals, that exploration of the world can still be enjoyed.?
?COVID-19 presents a rare and difficult situation for the travel industry but we believe that through collaboration with members, suppliers, partners, travel industry professionals and media friends, we can visually show there are still lots of ways to safely travel and enjoy many destinations throughout the world,? she added.
