Designed to support agents in the New Year, the campaign will offer members assets, tips and themed content to boost business in 2021.
As travel agents across the UK are dealing with limited resources, as many are left on furlough and travel advice is in a constant state of flux, they may be reluctant to invest in marketing tactics and resources. Advantage Travel Partnership's campaign will consist of four mini-campaigns with a digital focus, enabling agents to have easy access to the content. Advantage has also worked to increase their B2B communications to help train and educate agents on partner products and services.
David Forder, head of marketing at Advantage Travel Partnership, said: ?The customer research we carried out this year indicated that there was a renewed appetite from consumers to book with a travel agent, and the results demonstrated that this is due to the trust, expertise and personal service. During times of continued uncertainty, the ?Rise of the Travel Agent? campaign will offer our members a wide range of content that will help them inspire, inform and reassure their customers, and demonstrate why there is no-one better to book a holiday with than an local independent travel agent."
Promotional content during the campaign will include:
- a 'Hot Offer' personalised email that will feature a selection of 10 offers sent directly to Advantage member's clients in January and February.
- Solus emails created to promote key partners and destinations and include exclusive offers for customers to respond to, sent on behalf of agents.
- Various aspects of the campaign, including the 'Count on Us', 'Say Hello Again To...' and 'Back on the Water' mini-campaigns, will be available to all Advantage Travel partners on an online hub.
