The Advantage Travel Partnership's CEO, Julia Lo Bue-Said, took to the 2023 Advantage Conference to discuss sustainability, and iterated that supporting members with ESG strategies is a top priority for Advantage.
Explaining that the partnership intends to support the development of products and services, Julia announced a new Sustainability Member Steering Group, made up of a diverse array of member agents, to help develop and execute the strategy.
Select colleagues across Advantage HQ have been elected as Sustainability Ambassadors.
Julia said: "Our members have been focused on rebuilding their business following the pandemic and now the next crisis faces our businesses – the impact of climate change. We know many of our members are at the start of their sustainability journey and are unsure of where to begin.
"We are committed to providing them with the tools to start taking their first steps now and we are confident that Advantage is in the best possible position to support our members in developing their own ESG frameworks.
"We are appointing a Member Steering Group on Sustainability, so we can share best practice amongst the membership and better understand the products and services our members need.
"In addition, we have recruited colleagues based at Advantage HQ to be our Sustainability Ambassadors, who will work with our senior leadership team in developing our own ESG framework. They will hold us to account and ensure we continue to make strong progress in this important area. For Advantage’s future conferences too ‘Travel for Good’ will be at the heart of what we do and we’ll work to ensure our trip has a positive impact on the people and places we visit.”
Advantage partnered with Trees4Travel to offset all emissions from this year's conference, including delegates' travel to Benidorm, and committed to offseting all business event emissions moving forward.
