Kelly Cookes, Advantage Travel Partnership's chief commercial officer, confirmed the rollout of The Advantage Travel TV Network nationwide at this weekend's Advantage Travel Conference.
The digital window screens have been trialled across the past three months, and will now be rolled out across the partnership as part of the partnership with Flexi-Reps.
Advantage Travel TV Network's first phase will see 30 stores adopting the digital screens in their store windows, with a further 20 planned across the coming months.
The technology enables agents to boost bookings by showing unique holiday content with the latest availability, offers and dates.
Kelly explained: "This exciting initiative is part of our work to ensure that members are fully modernising their in-store environment and becoming an omni channel offering. Members have been involved with the project since its inception though our Members Steering Group, and the feedback has been extremely positive."
The screens are integrated with a data box, allowing agents to collect and aggregate viewership data in real-time, monitoring how many people stopped to watch the screen and what content was watched for the longest period. Agents can shape their marketing approach accordingly and access real-time audience analysis for their commercial partners.
Craig Davidson from Flexi Reps/Halo Nomadix, who is heading up The Advantage Travel TV Network project, added: “These commercial grade screens allow Advantage members to transform every single A4 window card offer into a TV commercial in a very easy to use format and template, whilst also allowing them to share their own brand identity
Advantage is set to provide two thirds of the displayable content, with members able to supply a third themselves. Content will feature videos, commercial messages, and offers from suppliers and tourism boards.
