Alongside 2025's Destinations to Watch report, ABTA has launched a confidence-inspiring campaign running throughout peaks
Travel with Confidence was initially unveiled in November, and is now in full flow with social media advertising, radio ads, and outreach throughout January and February.
Graeme Buck, the association's director of communications, said the campaign "is designed with our members and their customers at the heart – offering holiday inspiration and the incentive to book with an ABTA member, for that all-important peace of mind when travelling.
"Last year’s campaign reached a wider audience than ever, and we hope to build on that even more."
Alongside Travel with Confidence, ABTA has also released its Destinations to Watch after the annual report returned with its first post-pandemic iteration last year.
Destinations to Watch stars 10 holiday hotspots rapidly making their way onto guests' travel radars: Belize, Hokkaido, Quebec and Malawi are amongst the spots making the cut for 2025.
Graeme described this year's Destinations to Watch as "a way to get people thinking and talking about the trips they may want to take this year. It also serves a wider purpose to help people think beyond their favourite places, and supports the aim of many destinations to spread tourism across their countries."
