ABTA has issued its political and consumer-facing campaign, ?Stop Sickness Scams?, with the support of its members and partners from across the travel industry.
The campaign calls on the new Government to crackdown on fake holiday sickness claims and warns holidaymakers about the consequences of making a false claim.
The association and its members have been working with Ministry of Justice officials, sharing claims data and asking for regulatory change to address the loophole that has left travel companies vulnerable to spurious sickness claims.
With a new Justice Secretary, David Lidington MP, now in post and with claims management companies increasing marketing ahead of the main summer season, ABTA is stepping up its lobbying and consumer-facing activity and is asking for travel industry businesses and members of the public to email their MPs about the issue.
Alongside the lobbying arm of the campaign a multi-channel consumer activity has been launched, including a dedicated hub on abta.com/stopsicknessscams and a digital advertising campaign directly targeting people considering making a claim.
Mark Tanzer, ABTA chief executive, said: ?I strongly urge everyone in the industry to get behind our ?Stop Sickness Scams? campaign. The public need to know the truth behind the highly misleading marketing tactics used by unscrupulous claims management companies whose activities are causing so much damage. Share our social media messaging, our videos and the information on abta.com/stopsicknessscams.?
