Luxury travel company A&K and its sister company Cox & Kings have reaffirmed their commitment to the trade by hosting the first of its ?Key Agent Partner Forum?.
Since the start of the pandemic, both brands have kept in close contact with agents to offer sales, marketing and operational support.
Managing director, Kerry Golds and director of sales James Coughlan and agency sales manager Mark Harris hosted the forum ? which aimed to share key market insights and ideas on future travel trends; additionally, honest feedback was discussed on how A&K and Cox & Kings supported the agents? clients in the last 6 months. Another outcome was agreeing the most effective ways both companies support its trade partners through this difficult time and devise a joint plan on how to reassure and inspire clients for future bookings.
As a result of the agent feedback, A&K will be putting together an updated marketing support toolkit that agents will be able to download themselves. Plus, an additional trade forum is planned in the coming weeks.
