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60% of Inspire's best-ever peaks trading came from homeworkers

The Cheshire-based agency has reported its best-ever peaks trading period since it opened for business 17 years ago, with 60% of revenue coming from its 90-strong homeworker arm, Independent Travel Advisors

88% of those homeworkers were active in January, with February projected to be similarly strong.

Throughout the peaks campaign, Inspire donated 1% of its profits to Dementia UK. CEO Lisa Henning said the business' "ambitious fundraising targets energise our team - they're not just hitting business goals, they're making a real difference."

Lisa also celebrated the impressive results of the homeworking business, adding, "Our Independent Travel Advisors have had an incredible peaks so far, surpassing their targets and making a significant contribution to the company's overall sales targets. It's been helped by the great support we've had from our travel partners and suppliers who have really assisted us with our marketing by sharing their digital assets which has helped drive sales."

January cruise sales were up 48% against the same month last year, with top-selling destinations like Greece, Spain and Türkiye also contributing significantly to the results.

Thailand, Morocco and Dubai all showed triple-digit growth year-on-year.

Concluding, Lisa said, "Our proposition in offering no credit card fees, the ability to dynamically package and use suppliers of choice, together with both financial protection for the consumer and homeworkers, means we have a strong offering."

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