The Pacific Asia Travel Association UK & Ireland has unveiled its 2024 PATA Patterns report, rounding up the trends that are set to shape the regions inbound travel in this year ahead.
Following comprehensive research that saw PATA members surveyed to enlighten what's new in the region, marketing focuses for 2024 campaigns, and booking insights for the tour operators, the association has revealed 10 trends shaping travel next year.
Top of the list was 'Art Addicts & the Culturati': guests seeking the artsier side of life on their breaks. 'The Rail Renaissance' steamed into second place, beating out 'Transformative Travel' and 'Wanderlust Wanderers' in third and fourth place, respectively.
Chris Crampton, the chairman of PATA's UK & Ireland chapter, said "It isn't surprising that the region has taken quite a while to fully recover from the fallout of the Covid response" with shifting travel restrictions and impacts across the region. Nonetheless, he hailed "promising signs" in air capacity but warned that "the industry as a whole remains fragile and susceptible to risk factors outside of its control."
'Gastronomy Gurus', 'Luxury for Less' and 'Wellness Warriors' comprised the rest of the top seven: find out the full ten trends in the report at the PATA website.
