Marie Rowe Travel Counsellors

Marie Rowe, Travel Counsellors, on turning adversity into advantage

Travel Counsellors' Marie Rowe explains how agents can begin to turn things around and look ahead to a successful 2021.

I have lost count of how many times I’ve heard the proverbial phrase ‘When life gives you lemons, make lemonade’. It has been commonly used since the pandemic turned everything a little ‘sour’. In the spirit of positivity, this is the perfect expression for articulating the process of turning adversity into advantage. In our case, the figurative lemon has been slightly more devastating than a bitter aftertaste, but the mindset required to turn our misfortune into something positive is the same. “When life gives you a global pandemic to navigate (the lemon), build your reputation for future success (the lemonade).” 

Until now, travel agents have been optional. Now, we have industry guru’s speaking words of wisdom in our favour. Demand is about to hit an all-time high and we have a unique opportunity to shine. Here is my recipe for making the perfect metaphorical lemonade (building your reputation for future success).

One Part Visibility

Don’t fall off the face of the Earth just because you’re not busy with bookings. Stay visible, maintain your social media presence and client communications and don’t disappear.

One Part Credibility

Tell everyone you meet how you’ve helped your clients and the value you’ve demonstrated during these times. Ask for testimonials to help showcase the quality of your service and passion for customer care without having to brag about it yourself.

One Part Availability

Make sure people know you’re available. Don’t put your out of office email reply on to say that you’re infrequently checking mails because you’re busy home-schooling (even if you are). Make your customers feel like they’re your priority.

One Part Exclusivity

Stand out by doing something different. Define your niche and offer something special that isn’t the same as every other travel agent is doing. Be you!


More Industry Insights...

Neil Maslen, Travel Couns…

Neil Maslen, Travel Counsellors, on the importance of client relationships

Well, what a past six months this has been. To have chosen travel as my career of choice may not have appeared to be the best move during a global...

A Travel Bulletin exclusi…

A Travel Bulletin exclusive interview with Harry Theoharis, Greek Minister for Tourism

Harry Theoharis, Greek minister for tourism, is confident about Greece's tourism boost in the post-pandemic situation and has highlighted the measures as the country reopens, keeping travellers' health as the...

Antor’s Tracey Poggio on …

Antor’s Tracey Poggio on travel industry trends for 2020

Tracey Poggio, chairman of Antor, gives an overview of the organisations’ Annual Review event, which outlined major trends for 2020 and updated participants on Brexit.

Nick from Travel Designer…

Nick from Travel Designers on selling spa and digital detox breaks

Nick Harding from Travel Designers talks on selling spa holidays

Cherie from Global Travel…

Cherie from Global Travel Group on the power of women

Cherie Richards, commercial director, Global Travel Group, discusses the importance of women in the workplace and how her own Global Network of Women initiative is helping the push towards equality...

Neil from Travel Counsell…

Neil from Travel Counsellors has an emotional Orient Express ride

Neil Maslen from Travel Counsellors narrates a trip he took on the Orient Express with his aunt.

Reflecting on Australia's…

Reflecting on Australia's bushfire crisis

Eileen Saunders from Travel Counsellors discusses how important it is to communicate to the clients that entire Australia is not a no-go area.

Promoting sustainable tra…

Promoting sustainable travel

Andy La Gette from Travel Counsellors says how agents can push for sustainable travel in the industry.

Iceland a great alternati…

Iceland a great alternative summer family destination

Jenny Lane of Blue Eye Travel says Iceland is more than just a winter destination

Andy Stark from Global is…

Andy Stark from Global is optimistic about 2020

Andy Stark, managing director, Global Travel Group, is excited about what 2020 might hold for the travel industry, especially with new destinations and great products to sell.

Elite’s John Escott on th…

Elite’s John Escott on the mixed news for travel in 2019

John Escott, general manager, Elite Travel Group, reflects on what he describes as an “interesting year ... of mixed business with no real patterns”.

How a passion for travel …

How a passion for travel helps you sell more

Andy La Gette from Travel Counsellors explains how to create lasting client relationships to sell better.

Prev Next

twn Are you sure that you want to switch to desktop version?