To mark South Africa?s Freedom Day on April 27, South African Tourism has released a powerful television advert that acknowledges the great sacrifices South Africans have made since the start of the COVID-19 outbreak.
This piece of communication honours all the South Africans that have given up their freedom to protect the value of each South African life. It inspires the many people that have the desire to walk freely as well as the many travellers that are yearning to explore and enjoy the country once again, to continue to endure a little longer.
Released in collaboration with The Nelson Mandela Foundation and Videovision Entertainment, the advert calls upon the undeniable tenacity that South Africans have to triumph over turmoil in the same way that the late former President Nelson Mandela and all those who fought for freedom had to endure for the greater good.
Sisa Ntshona, CEO of South African Tourism said: ?South Africa?s history has always been important to tourism in this country, and Nelson Mandela?s in particular. This year we celebrate Freedom Day under serious movement restrictions as we all try to contain and arrest the spread of the Coronavirus. While the tourism industry is one of the hardest hit industries, this is a message of hope.?
?We are particularly pleased to have collaborated with The Nelson Mandela Foundation and Videovision Entertainment in this project. As solitude gives us time to realign priorities and set clear goals, this piece of communication also encourages us to take this time to shut out what is out there and look within. Partnerships such as this one allow us to do this and more, together?, added Ntshona.
South Africa has been in a lockdown period since 27 March 2020 and although difficult, it has been the only solution to contribute to keep South Africans safe. The country was recently lauded by the World Health Organisation (WHO) that has singled out the South African government?s approach to keep South Africans safe as it continues to manage the impact of this pandemic.
Check the video here: https://www.youtube.com/watch?v=Wvd8HaZ0iv0
It can be downloaded here.
Image Source: Bill/Flickr
