ZEUS International Hotels & Resorts Group has streamlined its brand, centring the portfolio's new era around three categories: Flagship, Eleva and Essence
CEO Haris Siganos introduced the new era. "The Group's new philosophy centres on keeping the sense of discovery alive one place at a time, developing a connected international community around hospitality and promoting simplicity and authenticity as core principles guiding its renewed operational approach."
ZEUS Flagship properties, as the label's name suggests, are positioned as ambassadors of the brand; the most emblematic experience of both ZEUS' ethos and their respective destinations.
More indulgent properties will fall under the ZEUS Eleva collection, certifying their luxury appeal.
ZEUS Essence hopes to embody the most authentic aspects of their destinations, inviting travellers more opportunities to engage with the local people and communities in ways only the Mediterranean can offer.
Across the portfolio, several facilities (including dining) and sustainability programmes will be upgraded in line with the new era.
