Zest Car Rental has been named Which? Recommended Car Hire Broker for 2026, marking the ninth consecutive year the brand has received the accolade
In the most recent Which? survey, Zest Car Rental achieved an outstanding score of 90%, which outperformed major global travel brands.
The recognition reinforces Zest’s long-standing position as the UK’s most trusted car hire broker, built on a 26-year foundation of transparent pricing and reliable customer support.
Zest Car Rental remains committed to supporting its travel trade partners, ensuring agents can book with complete confidence. By offering clear pricing, zero hidden costs, and dedicated customer support, Zest enables agents to deliver this award-winning, stress-free rental experience directly to their own clients.
Rory Sexton, Managing Director of Zest Car Rental, commented, “Securing this recommendation for the ninth year running is a huge milestone. It is a testament to the hard work of our dedicated team and the strong relationships we share with our global rental partners. Most importantly, it reflects the trust our customers place in us to deliver a stress-free booking experience with absolute transparency.”
