The river cruise line has launched its first dedicated agent selling guide, highlighting the brand’s key USPs, fleet information, key cabin and suite features, and details of VIVA’s all-inclusive offerings
The guide will also include a dedicated section for the VIVA Boutique programme, which outlines itineraries on the new ships VIVA BEYOND and VIA UNIQUE, as well as additional onboard benefits the programme offers.
A demographics section contains a list of common customer profiles and preferences to help agents when discussing potential options with their clients.
The selling guide is available via the VIVA Cruises online training portal and in print.
Michelle Daniels, Director of Sales, UK & Ireland and Australia and New Zealand, said, “Our new travel agent selling guide is very much the result of feedback from our trade partners. It gives them all the tools and information they need to confidently sell VIVA Cruises, bringing everything together in one easy-to-use resource. We hope it will support agents in matching clients with the right VIVA Cruises experience and ultimately help them grow their river cruise sales.”
