Expedia Group is set to spotlight regional destinations to audiences in Australia, France, Germany and the USA
Running throughout February and March, 'GOT THE SHOT' will spotlight the North East of England, Scotland and Wales to drive bookings.
The partnership with Expedia is one aspect of VisitBritain's global campaign, 'Starring GREAT Britain', which puts screen tourism at the heart of the board's messaging.
Patricia Yates, VisitBritain's CEO, said the partnership will "convert the inspiration to visit Britain into bookings, showcasing to visitors from our valuable Australian, France, Germany and USA markets why our regional destinations are the real star of the show."
