Visit Orlando has announced an integrated campaign to expand its presence in the UK and Ireland
The initiative is set to combine consumer advertising, an experimental activation, a national holiday giveaway, and dedicated travel trade events.
It includes ‘Play Your Way to Orlando’, a free Orlando-themed mini golf experience taking place from October 23rd-25th at Westfield Stratford City in London.
This golf experience is aimed at families, and showcases some of the destination’s most iconic experiences, including its world-renowned theme parks, space explorations, live sports, relaxing resorts, and natural springs.
Following this, the company is holding two events in London and Dublin, ‘Elevate Orlando Live’, for travel advisors and industry partners in the two cities, giving them the opportunity to network, as well as provide destination updates and product news.
Casandra Matej, president and CEO of Visit Orlando, said, “We’re creating meaningful opportunities to connect with British travellers and travel advisors while showcasing the breadth of experiences that make Orlando a destination unlike any other.
“’Play Your Way to Orlando’ brings that story to life through an engaging, family-friendly activation designed to inspire future visits.”
Ocean Florida will also be offering one family the chance to win the ultimate holiday to Orlando, with flights and accommodation included, as well as tickets to the Kennedy Space Centre Visitor Complex and an Orlando Magic NBA game.
