Visit Brazil and the global travel platform Beautiful Destinations join forces with “The Heartbeat of Brazil” initiative to exhibit cultural magnitude
Between February 9th and February 16th 2026, international content creators will be immersed in the cultural festivities of Brazil’s most iconic cities. Their experiences will be shared in real-time on Beautiful Destinations’ profiles.
Aligned with Brazil’s global tourism promotion strategies, the campaign arrives at a moment of growing international interest in Carnival. Airline tickets to the country during the 2026 Carnival period increased by 21% compared to the previous year.
“Talking about Carnival is talking about a Brazil that truly resonates—one that turns culture into belonging, creativity into collective strength, and joy into an expression of identity. […] Carnival is often seen as a spectacle, but in reality it’s one of the most powerful cultural expressions in the world.”, says Marcelo Freixo, President of Visit Brazil.
The content captured during the Carnival festivities will be transformed into audio-visual pieces and distributed across Beautiful Destinations and Visit Brazil channels in the forms of reels, stories, collaborations, and cross-posts.
