Virgin Voyages has launched a new unified groups programme as part of its ‘Brilliant for You’ trade commitment
The new programme allows agents to hold up to 75 cabins with no deposit required, split across two distinctions: a Small Group of eight to 16 cabins with a 120-day recall period, or a Large Group of 17 to 75 cabins with a 150-day recall period.
Fares and promotions are locked from the moment the group is created. Guests can receive a Group Bar Tab per cabin that scales with voyage length, and agents can choose how they earn: one free cabin for every 16 sold, or 2% additional commission.
To celebrate the launch of the new programme, new groups created before June 30th, 2026, can earn either one complimentary cabin for every 12 cabins booked or the additional 2% commission. The offer is available on all voyages with available group inventory.
John Lovell, Board Member and Senior Advisor at Virgin Voyages, commented, "'Brilliant For You' has to mean something in every part of how we work with First Mates, not just the commission rate. This new programme offers a simpler structure, meaningful earning opportunities and the flexibility to use it as a genuine business-building tool. That's what First Mates have been asking for.”
