Virgin Voyages has unveiled a major culinary expansion across its fleet and private Bahamian destination, debuting premier chef collaborations and refreshed menus designed to drive guest retention and elevate the brand's signature luxury cruise experience
The program introduces an authentic Caribbean menu at The Beach Club at Bimini created by chef Rashida Holmes, debuting on Resilient Lady and Scarlet Lady this October, followed by Brilliant Lady in November and Valiant Lady in April 2027. Fleetwide onboard enhancements are available immediately, featuring updated brunch, dinner, and expanded seafood options at The Wake created with Michelin-starred chef Brad Farmerie, as well as a revamped Mediterranean sharing menu at The Dock.
Highlighting the commercial value of these enhancements, SJ Walker, UK Market Director at Virgin Voyages, said, “Food is a huge part of the Virgin Voyages experience and one of the things that really sets us apart. For our First Mates, having more than 20 eateries included in the fare, with no speciality dining supplements, is already a fantastic selling point. These latest additions give our travel agent partners even more to talk about with their Sailors. Whether it's the opportunity to enjoy authentic Caribbean cuisine during a day in Bimini or new menus developed with world-class chefs, there's plenty to inspire first-time Sailors and encourage those who've travelled with us before to book their next voyage.”
Travel advisors can access marketing assets, detailed menu guides, and client reservation options by visiting SellVV.co.uk or connecting directly with their dedicated Virgin Voyages sales team.
