Super Ship Maria Theresa will star in a new Channel 4 series, Inside the World’s Most Luxurious Cruises, which showcases the most indulgent experiences at sea
The first episode of the new series will follow Maria Theresa as it sails the Danube on the Enchanting Danube itinerary.
Uniworld is the first cruise line, and the only river cruise line, to be included in the programme; future episodes will spotlight Regent Seven Seas, Cunard and Star Clippers.
Chris Townson, Uniworld's MD for the UK & Europe, encouraged agents to tune in, "...the programme will be the perfect way to inspire and inform about the exceptional experience Uniworld offers on board the Super Ship Maria Theresa. We also encourage them to check out our wider portfolio, as every ship and itinerary is different, whilst consistently delivering at a world-class level.
"Our team will be on hand to support all our agent partners with a dedicated brochure and other tailored assets to help them close the sale."
Earlier this year, Uniworld starred in two episodes of Susan Calman's Cruise of a Lifetime; a subsequent 200+% year-on-year booking boom to India from agents was largely attributed to the success of the river cruise line's appearance.
