The luxury river cruise line's 50th anniversary sale runs until February 28th, 2026
Ellen Bettridge, CEO and president, celebrated the landmark anniversary. "For 50 years, we’ve listened closely, evolved alongside our travellers and continually raised the bar for what luxury river cruising can be.
"This anniversary is both a celebration of how far we’ve come and an exciting look at where we’re headed next, and we’re thrilled to be celebrating with our guests all year long."
Throughout 2026, a 'Golden Party' event evening will take place on each European voyage.
Discounted fares for the 50th sale include the eight-day 'Enchanting Danube' from £2,624 per person, saving £1,125, and the 12-day 'Splendours of the Nile' from £4,654 per person per person, saving £1,995.
With much retrospection planned for the Golden Anniversary, the future is no less exciting: 2027 will see four new ships, including Super Ship builds Audrey, Marlene and São Rafael, and six new itineraries make their debut.
