AIC Hotel Group is strengthening its UK travel-trade strategy with a relaunched agent rewards programme and a new business development manager as it looks to grow across the Caribbean
With the UK acting as a priority market for the group because of its strong reliance on travel agents, the group has launched its ‘Amplified Rewards’.
The scheme forms part of the group’s global strategy, and provides loyalty points that can be redeemed in cash, as well as featuring an educational component to help agents learn about the properties on offer.
Delia Osegueda, VP, Global Partnerships at AIC Hotel Group, said, “We want agents to know that there is a big machine behind all of these brands and that we are here to support our agents.”
2026 proved to be a transitional year for the group, with growth and development across all its brands, including a new wedding chapel at AVA Resort Cancun.
AVA is a family-oriented brand currently undergoing a reshaping for the UK market, with the new chapel supporting wedding and couples’ offerings alongside family amenities.
Other brand developments include the upcoming opening of UNICO Montego Bay, set to open in March 2027.
UNICO’s immersive nature will combine the gastronomy, mythology and art of a destination; this hotel opening will create a unique space for the brand in Jamaica.
“Jamaica is a key market for the UK, as well as the expansion of UNICO through the different Caribbean destinations,” said Delia.
“It’s going to help us position ourselves and the brand with the UK market even further.”
