The small-group tour operator has recorded a 20% year-on-year increase in sales at the start of 2026
According to the BBC, international tourism is experiencing a bumper year, with travellers prioritising meaningful experiences and long-haul trips which is a trend the operator reports is clearly reflected in its own bookings.
Jim Louth, Director of Undiscovered Destinations, said, “We’ve had a very positive start to 2026, with sales currently tracking around 20% up year on year. Growth has been particularly strong across our higher-value tours, which is encouraging and reflects continued demand for well-curated, specialist travel experiences further afield. Several departures are already close to capacity.â€
