Holidaymakers can now choose from three UAE locations - Dubai, Ras Al Khaimah, and Abu Dhabi
This decision comes as 2025 saw a 13% rise in UK tourism to Dubai.
Known for curating luxury holidays, Sovereign’s new offering features stays at prestigious hotels in the Persian Gulf, including Atlantis the Palm, Emirates Palace Mandarin Oriental, and Rixos Al Mairid Ras Al Khaimah.
“Adding the UAE to our portfolio marks an exciting milestone at Sovereign as we expand into a highly sought-after market. We’re committed to evolving with customer demand, and the UAE represents the perfect next step in our long-haul journey. We look forward to welcoming travellers to our luxury holiday collection, where they can enjoy breathtaking beaches, world-class shopping, and the rich culture that makes the country so unique,” said Heather Green, head of product at Sovereign.
