The London edition of Travel Hashtag recorded a strong turnout, signifying Brits’ hungry appetite for authentic Italian adventures
Taking centre stage at the Great Scotland Yard Hotel – The Unbound Collection by Hyatt, the Consulate General of Italy, the Italian Cultural Institute, the Italian Trade & Investment Agency, and the Italian Chamber of Commerce and Industry for the UK were joined by around 100 industry professionals and leading Italian suppliers.
The event highlighted the changing ideals of the British market seeking less conventional itineraries and more authentic experiences.
“This London edition once again confirms the strength of our format: in its simplicity and informal atmosphere, it succeeds in bringing international markets closer to Italian operators, creating an immediate and spontaneous space for dialogue,” said Nicola Romanelli, founder of Travel Hashtag Advisory.
