January 16th, 2025 saw the fourth annual Travel Hashtag event in London, where a whole host of Italian tourism market stakeholders convened to celebrate and advance the outbound UK market to Italy
Organised in partnership with ITA Airways, ENIT and the Italian Cultural Institute of London, the event united agents, operators and media at London's Great Scotland Yard Hotel.
Nicola Romanelli, Travel Hashtag's founder and director, said, "As Flavio Zappacosta, the UK & Ireland manager of ENIT, aptly explained during the meeting, the UK market holds immense importance for our destinations. The attention of London buyers towards our partners' proposals and the engagement shown during the event indeed attest to a growing interest in all things Italian, especially when authentic and rural."
Travel Hashtag continues with Italy-themed events in Dubai and Stockholm in February and March, respectively.
