TCTravelfest will rank teams of up to 50 Travel Counsellors based on bookings, margin, customer care and lates performance
Over 2,200 agents will compete in total, led by captains drawn from the Travel Counsellors and support colleague communities.
The top team will earn an all-inclusive Norwegian Cruise Line voyage in the Caribbean, with other spot prizes on offer throughout the scheme.
Jim Eastwood, Travel Counsellors' global sales director, labelled the programme the "biggest and most exciting global incentive yet. This initiative celebrates the passion, dedication, and collaborative spirit that defines our Travel Counsellors community.
"With a special emphasis on summer lates, we can’t wait to see our business owners rise to the challenge, support one another, and create an incredible summer of shared success."
The TC World Cup scheme returned after five years for peaks last year, with the winners of 2024's edition winning a trip to Orlando earlier this year.
