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Trafalgar launches trailblazing new agent programme

The new 'Trafalgar Trailblazers' agent advocacy programme will give agents exclusive early access to new tours before their first public departures

The programme invites agents to experience new travel styles and share insights to help Trafalgar refine the guest experience, equipping agents with the knowledge and confidence in the itinerary to sell to their clients.

For UK agents, the programme will launch this autumn with an exclusive fam experience. Agents selected for the first Trafalgar Trailblazers will win a free single room on the ‘Best of China (with Yangtze Cruise)’ tour with airfare included.

The seven-day journey will travel through Beijing, Xi’an and Shanghai on October 24th, 2026.

Kelly Jackson, MD & SVP Sales EMEA at TTC Tour Brands, said, “Trafalgar Trailblazers is about bringing our agent partners into the journey even earlier, giving them exclusive access to experience new itineraries before they launch, share valuable insights from the front line and return with the confidence and first-hand knowledge to inspire their clients. It's a genuine partnership that strengthens our products, supports our agents and ultimately delivers even better experiences for our guests.”

Applications for the Trafalgar Trailblazers programme are now open until July 31st. Chosen applicants will have shown how they advocate for the brand, share valuable information to shape product development, and spread awareness about new products.