Trafalgar has launched its 2026 Black Friday campaign, offering agents a compelling "Buy One, Get One 50% Off" deal on select 2027 tours and river cruises alongside savings of up to 20%
The promotion spans Trafalgar’s Saver, Classic, and Premium tiers, delivering up to 15% off select Tours and Small Groups, 20% off River Cruises, and 10% off Saver tours.
Returning travellers can also combine this with an additional 5% past guest saving on eligible bookings. To drive sales momentum, new rotating Buy One, Get One 50% Off selections will be revealed on November 12th and November 19th, with all featured offers culminating in a final booking window from November 26th to December 3rd, 2026.
“Black Friday is a fantastic opportunity for travel agents to turn holiday inspiration into bookings, particularly as customers begin planning their 2027 travels,” said Kelly Jackson, Managing Director & SVP Sales EMEA at Trafalgar.
Featured itineraries designed to inspire clients include the 'Best of the Seine with Paris & Normandy' river cruise and the 'Glories of Greece' Premium tour.
Agents can secure these deals and download a dedicated Black Friday Selling Guide via the Travel Agent Portal (TAP) at agents.ttc.com before the December 3rd, 2026 deadline.
Additionally, agents making qualifying bookings will earn entries into The New Era Agent Incentive to win a share of $100,000 in prizes, running until December 18th, 2026.
