Tourism Toronto is entering a collaboration with Google to drive growth in Torontos visitor economy.
Using Google's 'Markets and Insights' strategy to tap into the latest trends, the official destination marketing organisation of Toronto will gain deeper consumer insights and key visitor markets of the city to further develop the region?s growing tourism sector.
Last year, the Canadian city welcomed 43.7 million visitors who spent $8.8 billion, the highest economic activity generated by the region's tourism industry ever.
Andrew Weir, executive vice-president and chief marketing officer of Tourism Toronto, said: "This collaboration with Google fuels our destination marketing programs through more robust analytics. The dual benefits of deeper consumer insights and sophisticated measurement will help keep Toronto at the leading edge of our industry."
Chris Adamkowski, head of government, tourism and airlines at Google Canada, added: "Our goal is to help Tourism Toronto reach more people from around the world who are interested in Toronto as a tourist destination. To do that, we have built specific tools to help Tourism Toronto better understand what kinds of marketing approaches to use in order to differentiate Toronto as a destination and grow visitors to the city."
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