The Tourism Authority of Thailand (TAT) has partnered with BA Holidays, Flight Centre, Kuoni and Thomas Cook to today launch a new TV campaign directed at the UK market.
The 'Open to the New Shades' campaign aims to showcase Thailand's diveristy, stunning scenery, cuisine and hospitality for one month on television.
Each of the four tour operators that have partnered with the tourism authority will have a 25% share as the call to action and will also support the TV campaign with in-store promotions.
Chiravadee Khunsub, director of TAT London, said: ?We are thrilled to be investing in a national campaign which has a strong focus on driving visitors from the UK. A campaign of this size demonstrates our commitment to the UK which continues to be one of Thailand?s most important source markets. We look forward to positive results, helping us to achieve our goals of year-round visitation, increased spend and higher dispersal throughout Thailand.?
