Tourism Solomons has launched a bold global brand refresh, "Hapi Isles – Real, Rare, Raw," designed to highlight the destination's unique blend of authentic culture, adventure, and conservation
The Hapi Isles platform equips the trade with fresh positioning to sell experiences that are increasingly difficult to find elsewhere. Key selling points for the Solomon Islands include world-class diving on WWII wrecks, pristine coral reefs, uncrowded surf breaks, and eco-trekking through ancient rainforests.
The destination also offers clients access to a centuries-old living culture spanning a diverse 992-island archipelago.
"For the first time, we have been able to distil the very essence of our Hapi Isles into a brand promise that captures exactly what today's experience-seeking traveller is searching for," said Tourism Solomons CEO Andrew Nihopara. "A place that remains genuinely real, remarkably rare and wonderfully raw."
The initiative will roll out globally over the coming months, replacing the 2018 branding with a new logo suite referencing traditional shell money and the nation's nine provinces.
