PATA UK & Ireland’s flagship event will return to London on September 10th, giving agents the chance to discover the latest products and news from across the Pacific Asia region
Tokyo Tourism will be making its debut this year, joining a strong line-up of tourism boards, airlines and hotels, including Tourism Authority of Thailand, Minor Hotels, Air New Zealand, Journey Beyond, and many more.
Mako Murakami from Tokyo Tourism said, “We’re delighted to be joining Taste of PATA for the first time and are really looking forward to meeting travel professionals from across the UK. Tokyo has so much to discover, and we hope the event will be a great opportunity to share some of its many different sides and hear what UK travellers are looking for.”
This year’s event will see bigger prizes up for grabs, including a star prize of a 16-night holiday to Thailand, plus other hotel stays, a £100 dining voucher, and a series of spot prizes.
Taste of PATA will take place on September 10th, 2026 at The Dilly, London.
Agents can register their interest here.
