Group chairman and managing director Ahmed Siyam Mohamed said the new CEO will lead "with strategic clarity, integrity, and genuine respect for our people and culture"
Deepak Booneady has been named as the new group CEO of Sun Siyam Group; he brings over half a decade of experience with the company, joining as group director of business development in April 2019. Since then, Booneady has worked as VP - Commercial and CEO and contributed to the brand's recent positioning shift.
Ahmed Siyam Mohamed continued, "Sun Siyam was built from the heart — on a deep belief in people, purpose, and hospitality guided by love and care. Deepak has been an important part of our journey... this appointment reflects our continued focus on strong, collaborative leadership and the confidence I place in him.
"I am proud to see him take on this role and look forward to the collective achievements Sun Siyam Group will continue to reach together.â€
The company reported the promotion of its new CEO as key to its ongoing journey to 'premiumise' its brands.
