2025 saw trade sales double; the villa provider has now hired a new head of sales and operations and confirmed a Croatia fam trip in May 2026 for agents booking during peaks to celebrate
General manager Laura Ingeri reflected on the 100% sales growth in 2025. "One year ago, we kicked off our mission to disrupt the package holiday market and break out from the generic ‘sea-of-blue’ travel consumer marketing. Instead, we wanted to showcase ourselves as the Villacation™ provider for modern families and it’s clear that that messaging has landed with agents and customers alike.
“Year-on-year, we have doubled our sales through the trade and moving into 2026 we are intending to do the same. We are investing more than ever into our trade relationships... to engage with more agents than ever before."
Laura also revealed that more than 30% of trade bookings now come fully via the provider's recently-enhanced website.
SPL Villas' new head of sales operation is ex-A&K Becky Head, who Laura said "further underpins our mission to become the UK’s most trusted Villacation™ provider for modern families."
Becky added, "SPL Villas prides itself on its customer-first focus and retains the values and culture of a family business all the while being a well-regarded disruptor with highly ambitious growth plans. It’s a very exciting time to join and I’m ready to get stuck in and help guide the team through this phase of transformation and growth."
Throughout January and February, any agents booking will be entered to win a place on SPL Villas' first-ever fam trip, which will take place in Croatia in May.
