Travel Counsellor Megan O’Leary shares why there is no ‘one-size-fits-all’ approach to selling solo travel, and how tailored advice helps every traveller to feel confident
"We specialise in solo travel that feels human, honest and deeply personal, not just Instagram‑ready. Our view is simple: solo travel does not have to be extravagant, “transformational” or halfway around the world to be valid. What matters is that it fits the traveller in front of you."
The power of listening
"For many women and gender‑diverse travellers, booking a solo trip comes with extra mental load: safety, money, confidence, health, family expectations, sexuality, gender identity. As travel professionals, if we only sell the “quit your job and find yourself in Bali” narrative, we risk alienating those who actually need us most. Meeting clients where they are is key."
"Sometimes empowerment looks like a two‑night city break to prove they can check in alone. Sometimes it is a carefully chosen retreat, or a gentle first step after a breakup, bereavement or major life shift. Sometimes it is simply carving out space to hear their own thoughts between work, caregiving and everyone else’s demands."
The right way is their way
"Our approach at Voyage‑Her is practical and feminist: we talk honestly about risk without scaremongering, suggest destinations and hotels that match each client’s comfort level, and design itineraries that allow them to opt in and out of social contact as much as they like."
"If you are selling solo travel, remember there is no single “right” way to do it. There is only their way. Your role is to back that up with thoughtful planning, genuine care and a willingness to take their safety, identity and comfort as seriously as you take their budget."
