Rwanda is preparing for growth in tourism following major global events, such as F1, as well as a new airport
To meet the anticipated rise in guests, the country is launching a variety of products to strengthen its tourist appeal.
Speaking at WTM London, Beda Yattee, Strategic Market Representative Analyst and the Rwanda Development Board, said, “We know gorillas are great, however there are also other things we feel nothing can compare with.
“We have helicopter safaris coming up, lodges, properties, and activities. Let’s embrace these news products – it’s exciting!”
The influx of tourists is anticipated following the announcement of the first African F1 since 1993, set to debut in the early 2030s.
“It means a lot to us because we will be exposed to the whole world,” said Beda.
“All the preparation starts now. 2027 and 2028 look really exciting for us, especially with tourism, conferences and events.”
As the nation looks to develop its tourism offering, the concern of this being balanced with preservation of its natural and cultural heritage is raised.
This has been addressed, as Beda emphasised the country’s intentional nature in terms of planning and infrastructural development to keep it green and carry the ‘Rwanda brand’.
Agents are encouraged to get in touch with the Rwanda Development Board to get travellers choosing the destination now.
Beda said, “We are ready for them. Let’s meet. Let’s talk.
“If we can meet, talk, and organise already, the success will start now.”
