The operator’s new campaign offers agents an enhanced selling opportunity as demand for river cruises continues to soar
The ‘Free Deck Upgrade’ enables guests to book an upper deck cabin for the price of a middle deck option on select October 2026 European river cruises.
The offer is valid for bookings made until July 30th, 2026, and applies across a range of itineraries on the Danube, Rhine, Douro and Seine rivers.
Upper deck cabins remain the most in-demand across Riviera’s fleet, due to their elevated position and floor-to-ceiling windows. By removing the price difference, Riviera is addressing a common booking barrier and giving agents more opportunities to close the sale.
Amanda Docherty, head of trade UK & Ireland, said, “ We’re seeing incredibly strong demand for 2026 river cruises, with customers booking earlier than ever and agents playing a crucial role in driving that momentum. This campaign has been developed specifically to support our trade partners in converting that demand into bookings.
“Upper deck cabins are always among our most popular, so giving agents the ability to offer that experience at exceptional value is a powerful selling tool. It’s about helping our partners stand out, close sales with confidence and make the most out of every enquiry.”
