To celebrate the countdown to Christmas, the operator is giving agents the chance to offer their clients savings of up to £500 per person on select 2026 festive river cruises
Festive river cruises are gaining momentum through the trade, with passengers up 10% year-on-year. Almost one-in-three festive cruise bookings for 2026 departures have been made through travel agents, highlighting the sales opportunity for the trade this festive period.
Available on new bookings made before November 6th, 2026, the savings will be applied to seven festive itineraries across nine departure dates, including the ‘Enchanting Rhine and Yuletide Markets River Cruise’, and the ‘New Year on the Rhine River Cruise’.
Vicky Billing, director of trade, partnerships and loyalty UK & Ireland, said, “The 100-days-to-Christmas milestone gives agents a brilliant reason to start festive conversations now. Customers are already thinking about magical Christmas market escapes, but many still leave booking until later in the year. By speaking to them earlier, agents can help secure their preferred sailing while availability remains and position a festive river cruise as an effortless, memorable alternative to the pressures of Christmas at home.”
